An ultra-rich shave cream for men  Rich in lubricants to seal in moisture  Easily lifts hairs for a clean, sleek shave  Formulated with aloe vera to soothe skin during & after shaving  Reduces nicks & cuts  Leaves skin calm, soft, smooth & comfortable        To use: Work a small amount between palms, massage over damp beard area against the direction hair grows. Shave in the direction hair grows 