A purple shampoo that gently cleanses while conditioning blonde hair  Enriched with cool violet pigment, an exclusive Japanese technology to neutralize brassiness & unwanted yellow tones  Formulated with Japanese white peony to nourish hair while adding a natural glow  Infused with a vibrant woody/floral fragrance made of noble ingredients exclusively used by fragrance creator  Leaves hair smooth, shiny & healthy with a lavish touch 