A professional, shine boosting styling brush  Exclusive HeatFlex™ bristles bend & flex to effortlessly detangle & remove knots with less pain & breakage  Signature helix spiral bristles create the perfect amount of tension for easier styling & smoother results  Uses proprietary VitaBoost Complex of biotin & keratin to strengthen hair & reduce frizz  Ceramic barrel emits negative ions for shiny, frizz-free styles  Ergonomic, rubberized EasyGrip™ gives more comfort & control, even when hands are wet 