A highly effective whitening toothpaste  Helps thoroughly cleanse teeth & gently removes plaque  Formulated with an active ingredient of bamboo cellulose cleaning particles to reduce stains  Contains Sodium Fluoride to prevent cavities & protect against tartar & gum problems  Harnesses highly effective Green Strong & White Complex to strengthen teeth  Infused with a minty flavor for fresh breath  Unveils stronger, whiter looking teeth  Free of SLS & sugar   Suitable for vegans & enamel-safe 