A deep purple shampoo that tones down yellows & oranges in blonde & lightened hair    Formulated with plant-based protein Keravis to strengthen strands & prevent damage  Blended with powerful anti-oxidant Astaxanthin for healing & repairing action  Helps shield hair against further breakage  Infused with patented Antifade Complex® to offer color protection  Scented with an intoxicating floral fruity aroma  Leaves hair soft, smooth & shiny  ZeroSulfate®, 100% vegan 