A powerful purple shampoo for cool faux-blonde & grey hair  Helps remove impurities & pollution particles  Rich in neutralizing agents to instantly remove brassiness & yellow undertone  Enriched with a potent combination of Hyaluronic Acid & Edelweiss flower  Instantly boosts blonde luminosity while deeply nourishing the fiber  Protects hair from daily oxidation & pollution  Leaves hair soft & shiny with vibrant color 