An advanced reconstructing shampoo for tired, broken hair  Uses unique Opti-PlEX™ technology that penetrates deep into hair's core to reconstruct bonds after chemical, styling & environmental damage  Developed with FragranceFuse™ technology that infuses each strand of hair with an explosion of fragrance that lasts for 24 hours  Locks color from fading for 33 washes   Leaves hair softer, smoother & stronger instantly 