A dual-force purple shampoo for blonde hair  Contains salon-strength purple micro-pigments that instantly eliminate brassy tones  Uses unique Opti-PlEX™ technology that penetrates deep into hair's core to reconstruct bonds after chemical, styling & environmental damage  Developed with FragranceFuse™ technology that infuses each strand of hair with an explosion of fragrance that lasts for 24 hours  Leaves hair softer, smoother, stronger & blonder 