A vegan-friendly brightening shampoo for dull, brassy blonde & grey hair  Formulated with Optical Brighteners & Violet Hues to reduce the appearance of discoloration  Delivers reflective shine & a brighter appearance  Contains Hydrolysed Wheat Protein to strengthen hair strands & improve moisture retention  Reduces yellow brassy tones without staining  Makes highlights stay looking fresher for longer  Scented with a calming & soothing Lavender fragrance  Hair feels softer & more manageable  Gentle enough for daily use 