A professional, shine boosting styling brush  Exclusive HeatFlex™ bristles bend &amp; flex to effortlessly detangle &amp; remove knots with less pain &amp; breakage  Signature helix spiral bristles create the perfect amount of tension for easier styling &amp; smoother results  Uses proprietary VitaBoost Complex of biotin &amp; keratin to strengthen hair &amp; reduce frizz  Ceramic barrel emits negative ions for shiny, frizz-free styles  Ergonomic, rubberized EasyGrip™ gives more comfort &amp; control, even when hands are wet  The quality of this item with a slightly damaged packaging is as fresh & genuine as the original packing 