A toning shampoo for brunette hair  Contains max-strength blue micro-pigments that instantly knock out unwanted red & orange tones from brunette hair  Uses unique Opti-PlEX™ technology that penetrates deep into hair's core to reconstruct bonds after chemical, styling & environmental damage  Developed with FragranceFuse™ technology that infuses each strand of hair with an explosion of fragrance that lasts for 24 hours  Leaves hair softer, smoother & stronger with cooler color 