A fragrant, volumizing shampoo  Infused with Caffeine & Ginseng to stimulate the scalp & hair follicle growth  Harnesses unique Opti-PLEX™ technology to strengthen hair from the inside out for touchably soft fullness  Features FragranceFuse™ technology that infuses each strand of hair with an explosion of fragrance that lasts for 24 hours  Locks color from fading for 33 washes   Leaves hair feeling airy & instantly more voluminous all day long 