A toning purple shampoo for blonde hair  Combines pure purple pigments with a blend of fig & orchid  Neutralizes brass & unwanted warm tones while conditioning & protecting hair from breakage  Maintains & boosts coolness of blondes  Achieves 2.5X smoother hair & 3X less breakage  Leaves blondes feeling healthy, conditioned & looking fresh with a healthy shine  Vegan, paraben-free 