A newly improved lifting mascara  Features a smudge-free, water-resistant formula  Developed with Artificial Water Polymer that allows for a low-moisture level  Lifts lashes from the roots & prevents them from drooping for up to 24 hours  Keeps any sebum & sweat away from lashes for a clean, perfect result  Creates curled up lashes all day long  The Keep Style Brush with different lengths of bristles helps maintain a smooth application  Can be easily removed by lukewarm water with no damage to lashes 