A newly improved shampoo for men  Developed with the latest technological breakthrough in surfactant chemistry  Helps gently cleanse hair & scalp  Contains nutrient-rich ingredients like wheat amino acids & antioxidant-rich rosemary leaf extract  Significantly reduces color loss & protects from color fade out  Blended with Glycerin that restores moisture to damaged hair  Infused with UV filters that protect hair from damaging sun rays  Leaves hair soft & conditioned with vibrant tone 